April 2, 2025 | 2 min read

Deliver high-value rewards that drive engagement with Marqeta + Upside

Marqeta
In highly competitive business environments, one effective way to stand out is to enhance your customer experience by embedding convenient and personalized payment solutions into your offerings. But a key challenge is creating rewards programs that keep your customers engaged and loyal over time. Traditional rewards programs are tablestakes, and many often fail to sustain customer interest. The challenge is clear: How can businesses create dynamic, valuable, and genuinely engaging experiences for their users? 
By combining the latest iterations of capabilities available on card issuing platforms and with Upside’s personalized cash-back offers, our latest partnership can help deliver a solution for businesses to capture top-of-wallet status and increase transactions. With these combined capabilities, you can push your own innovation and help  deepen your customer engagement by merging personalized rewards into your users' everyday spending, and you can do it all while driving increased loyalty. This focus on everyday spend areas, like groceries, gas and restaurants, can increase revenues and keep your card top of mind for users. 
The partnership between Marqeta’s scalable card solutions and Upside’s rewards engine helps to reduce onboarding and accelerates market readiness by enabling seamless data flow to inform rewards, helping capture consumer interest and support growth.
Ready to set a new standard in rewards and loyalty programs? Let’s chat—or learn more about how this partnership can power your growth.

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